Trelleborg Powers Brazil’s Sugar Cane Market for Next Generation Farming at Agrishow 2022
Visitors will see the latest Trelleborg technology at work, from the TM1000 ProgressiveTraction® tire and the TM800 Sugar Cane tire that is vital for Brazilian farming, to TM900 High Power tires that handle heavy loads on high power tractors and innovative solutions to support the next generation of farming.
Agrishow 2022 will showcase two special initiatives for farming excellence. At stand number E8B, farmers will discover a digital innovation corner featuring Trelleborg’s Virtual Showroom, where visitors can immerse themselves in a 360-degree experience to choose the best tire for their application.
The Agrishow 2022 will also host the closing ceremony for the prestigious “Machine of the Year Brazil®” award, a key industry event that recognizes agricultural machinery excellence in five different product categories.
Marcelo Natalini, President of Trelleborg in South America, says: “The Machine of the Year Brasil® award is something that all of us at Trelleborg look forward to. Working closely with vehicle experts and their latest machine innovations allows us to anticipate our customers’ needs, bringing expertise to demanding applications, like sugar cane farming, and ensure we continue to provide end-users with the right solution and best performance in the field.”
The TM800 Sugar Cane tire is specifically developed for sugar cane farming, to give superior load capabilities at high speeds, reduce soil compaction, provide excellent traction, ride comfort, and durability. Trelleborg’s TM1000 ProgressiveTraction® tire increases yield by putting less stress on soil through superior floatation and unbeatable traction. Designed for smart farming, TM1000 reduces fuel consumption and emissions, offers premium handling and comfort, and extends tire life.
This year marks the 27th edition of Agrishow, the largest outdoor agricultural show in Brazil. Organizers expect more than 150,000 visitors from around South America.